SYNESTHESIA WINE TASTING
September 26 | 6:30 -7:30 PM | $40
With Erik Mercier of Juice Imports, and Andrew Hilton Wine & Spirits
Limited attendance | RSVP at rsvp@saag.ca

Have you ever heard a colour, or felt the texture of a number? It is not as unusual as you might first think, in fact, it is a well-documented phenomenon known as synesthesia. The condition links two or more senses. In some cases, numbers, letters, or names can trigger a neural response.

Erik Mercier, co-owner of the Calgary based Juice Imports, has experienced synesthesia through the crossing of his sense of taste and hearing. He thinks flavours as sounds, and sounds as flavours. Because of this, he has organized immersive synesthesia inspired wine tastings, pairing art with its equivalent wine.

Mercier’s company specializes in natural wine. The wines are made from organic and sustainably grown grapes, fermented with wild yeasts, and feature no additives (colour, sugar, tannin or stabilizers). This makes the wines vegan, with a noticeably different pallet, and often of scarce supply.